Rivian vs. Tesla: The EV Battle Intensifies Amid Market Challenges
Tesla (TSLA) continues to dominate the electric vehicle market despite recent struggles in its core business, while Rivian (RIVN) gains traction with strategic milestones. Rivian's shift to zonal architecture has reduced production costs, paving the way for its upcoming R2 SUV launch—a more affordable model targeting a broader audience.
Both companies face headwinds: Tesla's slowing growth contrasts with Rivian's margin pressures from supply constraints and lost tax credits. Yet Rivian's partnership potential and technological innovations position it as a compelling alternative for investors seeking exposure to the EV sector.